The impact of product life cycle on supply strategy for very short life cycle products

Abstract

The progress of industrialization, development of new techniques and to compete at national & international levels supply chain must be engineered to match product characteristics &customer requirements. As products proceed through their life cycles these requirements dramatically change & it is different for different life cycles products such as for seasonal products it will be different & for non-seasonal product it will be different. Consequently supply chain strategies must be dynamically matched so as to maximize competitiveness. This demonstrates how an cracker manufacturing company reengineered its supply chain to accommodate the impact of product life cycles. The main reason for their success is to classify products & develop appropriate supply chain strategies. The classification system used enables generic modeling of the methodology & it is applicable only for only those products whose life cycle ranges in between 3 & 6 months only.