THE MANAGEMENT OF RESEARCH TECHNICS OF MEETINGS INDUSTRY IN POLAND BASED ON THE QUANTITATIVE AND QUALITATIVE MODEL

Abstract

Many professional associations, organizations and corporations are looking to expand into global markets including these, which operate in meetings and events industry world. This study explored this growing issue and details the differences in qualitative management and characteristic of congresses, conferences and inventive travel world in Poland. Significant variances are described, as well as, implications and recommendations to Polish event planners and suppliers consider going global and more professional. The Meetings Industry is a sector of economy related to organizing, promoting and managing meetings, including congresses, conferences, trade shows, corporate events and incentive travels. [1]. The method suggested by the author can be used especially during association meetings and to collect data from corporate clients.