ASTUDYONGROWTHOFONLINERETAILINGININDIA

Abstract

Indian Retail Sector is going through the phase of tremendous transformation; On-line shopping is definitely going to be the future of shopping in the world. The Online retail sector changed the lifestyle of the Indian consumers drastically. Online retailing is growing at faster pace in India. It has witnessed steady growth of 50-60 % over the years. Online retailing accounts for 10 % of e-commerce activities in India. Online retail both direct and through marketplaces has had a helluva ride, going from nascence to critical mass. So much so, today it has started to threaten the traditional brick-and-mortar retail. Recognizing the danger, many physical retailers have started to establish or beef up their online presence. Most of the companies are running their on-line portals to sell their products/services on-line. Indian online retail market is estimated to grow on account of rapid expansion of e commerce in the country. This paper investigates Online retail developments and growth in this country. We also discuss the challenges, trends and opportunities available to the retailers to succeed in this country.