PROBLEMS AND PROSPECTS OF ONLINE SHOPPING IN INDIA

Abstract

The ecommerce landscape in India is perhaps the most dynamic in the world, largely due to the rapidly evolving mobile ecosystem.. India’s online shopping market, according to rough estimate, is 60-70 million, and is expected to go up to 100 million dollar in the next few years. The products that are sold most are in the tech and fashion category, including mobile phones, iPods, accessories, MP3 players, digital cameras and jewellery, among others, it found. India has Internet base of around 150 million as of August, 2013, a survey said. The companies are exploring opportunities by  rushing into the online-to-offline (O2O), E-payments growth, app economy, subscription based Prime for free service etc. and the  issues like Slowing Growth, Consumer Base, GMV, confidence of Venture Capitalists etc also need to be addressed.