A STUDY ON DRIVE FACTORS AFFECTING ENTREPRENEURIAL INTENTIONS AMONG UNIVERSITY STUDENTS IN CHENNAI

Abstract

A study was conducted to determine University students’ perception on entrepreneurial intention. The study was built on psychological model based on Ajzen’s theory of planned behavior to identify the factors influencing the entrepreneurial intention of these students. The study analyzes the factors contributing towards entrepreneurial intention among University students. Data were collected through questionnaires obtained from 181 students of three different programmes offered in different University. The study utilized correlation and regression statistics to analyses the data. The findings showed a significant relationship between attitudinal factor(r=0.5324), behavioral factor (r=0.5668) and educational support(r=0.6241) towards entrepreneurial intention. Educational support contributed the most (39%), followed by behavioral factor with 32.1% and attitudinal factor contributed 28.3% towards entrepreneurial intention among University Students. It is suggested that educational support through Different University is an efficient way of obtaining necessary knowledge about entrepreneurship. The result of the study has valuable implications for policy makers in Higher Education Division, University administrators and educators