FACTORS INFLUENCING THESUDANESE CONSUMER BEHAVIOR TOWARDS PURCHASE DAILY CONSUMER GOODS AND COMMODITIES

Abstract

Research conducted to identify the factors influencing the Sudanese consumer behavior towards purchase Daily Consumer Goods and Commodities in some key markets in( Khartoum locality-Sudan). Research determined the committed relationship and influence between factorsinfluencing consumer behavior and buying decision. Research targeted (100) respondents from each market .The Questionnaire was used for collecting the data. SPSS was used to analyze the data. Research examined that There is a "committed relationship and influence between factors influencing consumer behavior and buying decision." Such as (the associated external and internal factors, product and its quality , packaging method, age, and income). Research concluded that these factors influence individually and collectively, the consumer purchase decision-making, when he/ or she tries to buy everyday consumer goods and commodities.