RECOMMENDATION FOR SEMANTIC PRODUCT PERSONALIZATION

Abstract

In this generation, e-business transaction and e-shopping are carrying out the web with ease and speed. It has been a key driving force in the rapid growth of e-commerce. It is the focus of attention and technical advancements are modifying them as fast as the speed of light. Today, mobile has taken a smart entry and grabbed the full attention of the customers/users with its attractive features. They are spending much more time with mobile to deal with customers. They can use many apps in the smartphone for buying or selling the products such as-Flipkart, OLX, Amazon etc. In this paper, we have explored that how these apps are sorting the problem of new generation to buy a product smartly. To do this, Flipkart is playing an important role by providing recommendation to buy any product sitting at home.